JOB LOCATION: Johannesburg

REPORTS TO: Managing Director

DIRECT REPORTS: 2 Brand Managers

SUMMARY OF EXECUTIVE OPPORTUNITY:

• Responsible for a portfolio of brands including global alignment of brand architecture, category and brand segmentation models meeting growth objectives, achieving market share targets and managing brand investment budgets
• Provide & implement strategic marketing direction and support in order to achieve business growth objectives
• Implement and maintain best practice marketing tools, procedures and policies aligned to the companies requirements
• Develop, sustain and appraise strategic partnerships with external stakeholders 

 KEY EXECUTIVE ATTRIBUTES REQUIRED:

• Relevant B. Degree with a post graduate qualification (MBA an advantage)
• 8 – 10 years in FMCG environment with at least 3 years at a senior level
• Both local & multi-national experience preferable
• Experience within and/or exposure to African markets
• Has successfully managed people and teams

SPECIFIC KNOWLEDGE/SKILLS

• Understanding, development & application of marketing communication strategies
• Understanding, analyzing, development and application of research information
• Understanding and application of media processes
• Project management skills

KEY JOB PERFORMANCE AREAS:

• Setting and implementing retail and franchised shops portfolio and brand strategies, as well as Bakery and Food Service marketing
• Business decision making as part of ExCo management team, with regards to company strategies, policies, processes and procedures
• Setting and management of portfolio budgets to achieve profit and growth targets
• Leadership role in the implementation of best practices with regards marketing management and project management
• Develop and drive brands & portfolio marketing plans through business teams, including Sales, Supply Chain, Innovation & Technology and advertising/public relations /promotion agencies.
• Leadership and management of New Product Development/ innovation process utilizing proprietary Stage Gate tool and project management tools
• Development, management and co-ordination of research/Consumer Insight projects with Consumer Insight Managers
• Setting, management & measurement of brand/launch support procedures, standards and the efficacy thereof
• Development and implementation of pricing strategy
• Management of product portfolio profitability, including mix and margin management
• Development, management & motivation of reporting staff
• Management of consumer response program