JOB LOCATION: Johannesburg
REPORTS TO: Managing Director
DIRECT REPORTS: 2 Brand Managers
SUMMARY OF EXECUTIVE OPPORTUNITY:
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Responsible for a portfolio of brands including global alignment of brand architecture, category and brand segmentation models meeting growth objectives, achieving market share targets and managing brand investment budgets
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Provide & implement strategic marketing direction and support in order to achieve business growth objectives
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Implement and maintain best practice marketing tools, procedures and policies aligned to the companies requirements
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Develop, sustain and appraise strategic partnerships with external stakeholders
KEY EXECUTIVE ATTRIBUTES REQUIRED:
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Relevant B. Degree with a post graduate qualification (MBA an advantage)
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8 – 10 years in FMCG environment with at least 3 years at a senior level
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Both local & multi-national experience preferable
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Experience within and/or exposure to African markets
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Has successfully managed people and teams
SPECIFIC KNOWLEDGE/SKILLS
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Understanding, development & application of marketing communication strategies
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Understanding, analyzing, development and application of research information
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Understanding and application of media processes
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Project management skills
KEY JOB PERFORMANCE AREAS:
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Setting and implementing retail and franchised shops portfolio and brand strategies, as well as Bakery and Food Service marketing
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Business decision making as part of ExCo management team, with regards to company strategies, policies, processes and procedures
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Setting and management of portfolio budgets to achieve profit and growth targets
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Leadership role in the implementation of best practices with regards marketing management and project management
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Develop and drive brands & portfolio marketing plans through business teams, including Sales, Supply Chain, Innovation & Technology and advertising/public relations /promotion agencies.
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Leadership and management of New Product Development/ innovation process utilizing proprietary Stage Gate tool and project management tools
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Development, management and co-ordination of research/Consumer Insight projects with Consumer Insight Managers
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Setting, management & measurement of brand/launch support procedures, standards and the efficacy thereof
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Development and implementation of pricing strategy
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Management of product portfolio profitability, including mix and margin management
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Development, management & motivation of reporting staff
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Management of consumer response program
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