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JOB LOCATION: Johannesburg
REPORTS TO: Managing Director
TOTAL STAFF RESPONSIBILITY: 20
SUMMARY OF EXECUTIVE OPPORTUNITY:
Responsibility and authority for implementing the overall strategic marketing and sales plans for the company including developing and driving the strategy for each Brand; controlling Trade and Marketing budget; devising and executing marketing campaigns; maintaining sales structures to ensure organisational efficiencies and developing product ranging and pricing strategies to deliver sales targets.
GROUP BACKGROUND:
South African subsidiary of Global Fast Moving Consumer Goods Group
KEY EXECUTIVE ATTRIBUTES REQUIRED:
- A Bachelors degree in commerce
- At least 10 years experience in a top-tier multinational FMCG food company
- Solid sales background within the Food Service and FMCG environment with a track record of achieving targets
- Brand management and marketing experience
- Excellent business acumen and ability to read and manage profit and loss statements
- Project management experience
KEY JOB PERFORMANCE AREAS:
- Responsible for implementing the overall strategic marketing and sales plans
- Use Global Group best practice to develop and drive the strategy for each Brand influencing business teams including Sales, Marketing, Supply Chain etc.
- Control Trade and Marketing budget to ensure it is aligned with strategic goals and is implemented at operational level to support sales target achievement
- Maintain sales structures to ensure organisational efficiencies and ownership of relationships between the company and the Trade
- Devise and execute marketing campaigns by Brand, by channel and by customer
- Develop product ranging and pricing strategies in line with the overall strategy
- Direct and develop subordinates to ensure they are motivated, have clear goals and the necessary resources to achieve the agreed goals
- Manage the consumer response program
- Understands and apply critical technical and functional leverage points to achieve outstanding financial and overall business results
- Develop strategic reviews for specific customers/channels identifying key business opportunities and risks
- Utilise relationship skills to foster collaborative partnerships in achieving common goals, break down communication barriers effectively and effectively share information across functions/divisions
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