Company Background:

The company, a subsidiary of a major International Hospitality and Leisure Group, has annual revenues of R400 million and employs 1 300 people

Position Summary:

Assume responsibility and authority for the marketing function with particular emphasis on: branding; customer relationship management; promotions and events management; and formulating, developing and implementing strategies aimed at increasing market share and developing the appropriate corporate positioning and image for the organisation

Key Attributes Required:

• Must be a graduate
• At least ten years marketing experience in the leisure, services, retail or fast moving consumer goods sectors
• Must have managed a marketing spend of at least R10 million and have managed a staff of more than ten people
• Experience in customer relationship management, initiating and managing media and promotional campaigns and events; and conducting and analyzing customer satisfaction surveys, is essential
• Must have excellent analytical and strategic planning skills
• A demonstrable track record of success in increasing market share